China Daily, founded in 1981, is China’s national English-language daily newspaper. Its mission is “to explain China to the world”, and it is one of the most frequently quoted Chinese media by media worldwide. 21st Century English Education Media is a brand affiliated to it. Since 21st Century English Education Media was established in 1983 it has promoted high-quality education and created powerful teaching and research methodologies as well as high-profile brand activities including the “21st Century Cup” English speaking competition and the Global English Education Assembly. 21st Century English Education Media promotes the development of English education in China and cultural exchanges and collaboration with other countries. The “21st Century” brand comprises 10 media platforms, including print and electronic newspapers, websites and mobile apps, and its business model spans print media, new media, teaching research, brand activities and research training.